‘Hype’ is the single most important unit of measure in the sneaker community. It is a representation of how much sneakerheads desire owning a certain pair. Hype depends on several factors, the stock level, the estimated resale price, and the story behind that upcoming release. And no matter what happens in this industry it is a fact that the hype of all Air Jordan 1 colorways will never die.
Air Jordan 1 Bred
- Release date: April 1985
- Retail Price: $65
- Resale Price: $9,999
You’ve probably used the “Old But Gold” saying a million times, but unless you were talking about these sneakers, you were talking nonsense. The Bred is the first, and until today, one of the most iconic Air Jordan 1 colorways ever. Very few Air Jordan 1 colorways got attention and appeal as those of the Breds.
The OG Air Jordan 1 Bred released in 1985 at an MSRP of $65, and what seems like a really low price was one of the most expensive sneakers on the market at that time. The original Air Jordan 1 Bred was designed exclusively for Michael Jordan by Peter Moore. The sneakers featured black and red color blocking throughout the leather uppers and white midsoles.
As you’d expect with any classic OG sneakers the 1985 infamous Air Jordan 1 Bred is almost nowhere to be seen on the resale market. ALMOST!
Although it’s hard to believe anyone would sell a piece of history, a brand new pair (with box) is currently listed on eBay for $9,999.
Other than the OG drop in 1985, the “Banned” Air Jordan 1 bred released again in 2011, 2016, and once again this upcoming Black Friday. You can expect a new release of the iconic Air Jordan 1 Banned on November 29th, 2019.
Just Don Air Jordan 1
- Release date: March 21st, 2013
- Retail Price: $190
- Average resale value: N/A
The 2013 Black Month History Air Jordan 1 was limited to just 37 pairs, making it more like a Friends & Family release. However, sneakerheads were able to cop the pair through a series of eBay managed auctions.
The Air Jordan 1 designed by Don C featured smoke grey Nubuck leather uppers covered in flocked Be Bold Be True Prints. The Swoosh was made of Python snakeskin, and for a bold touch, the insides of the tongue and ankle collar are dressed in Orange.
Air Jordan 1 Gold Toe
- Release date: February 16th, 2018
- Retail price: $160
- Average resale value: $340
After the “Gold Top 3” AJ1s dropped at ComplexCon in 2017, Nike decided to strike while the gold was hot with the Jordan 1 Retro High NRG Patent Gold Toe. This pair is also known as “Patent Gold Toe” edition. This Air Jordan 1, similarly to the “Gold Top 3s”, comes dressed in a Black, White, and Metallic Gold color combo.
Air Jordan 1 Shattered Backboard
- Release date: June 27th, 2015
- Retail price: $160
- Average resale value: $900
The SBB is one of the most desired Air Jordan 1 colorways. The “Shattered Backboard” is a Black and Orange version of Michael Jordan’s first signature shoe with Nike. The color scheme is inspired by the uniform MJ wore back in 1986 when he shattered the glass backboard while dunking the ball.